When you work hard for the money, is your purchase priority saving time... or saving money?

A story in this morning’s Media Post Marketing Daily seems to suggest that convenience is still key in the American kitchen. Click here to see it.

Implications: Under difficult economic conditions, people like to save money. But one should not infer that to mean they don’t like to save time. The two are not mutually-exclusive.

Would your customer rather save time, or money? Does your company, product or service force them to choose one or the other? Does your marketing message?

Mike Anderson