Friday, July 13, 2012

The Elm Street Economics consumer trends blog has been re-invented and relocated.

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Please visit  http://TheMarketingMindBlog.com  to see our new and improved trend site!
Tuesday, June 26, 2012

NOTE: This consumer trends blog is being re-branded and re-launched

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On January 26, we unveiled a new and improved site as our home for Trend Observations and Marketing Implications:   TheMarketingMindBlog.com...

Study: Home prices climb in most major cities

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Trend Observation:   Today’s edition of the Atlanta Journal-Constitution features the S&P/Case Shiller report about rising home prices ...
Monday, June 25, 2012

Should you be targeting by term of residency?

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Trend Observation:   Once upon a time, it was not unusual for an advertiser to target consumers on the basis of an age or gender (i.e., adul...

The irony of the aging Baby Boomer

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Trend Observation:   Two interesting (and very contrasting) stories caught my attention today, and both of them were focused on Baby Boomers...

McKinsey: A progress report about the deleveraging process

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Trend Observation:   Today’s newsletter from McKinsey takes a look at consumers’ progress in pairing-down their debt, a process widely know...
Friday, June 22, 2012

The changing dynamics of the American family

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Trend  Observation:   Not that long ago—perhaps 40 or 50 years—the stereotypical American family included a father, mother (the two were mar...

Generational Economics: Pre-adulthood (Teens and Adolescents)

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Trend Observation:   Do you know what the average teenager spends during the course of one week?  Before you settle on a specific number, le...

Upside of cautious economy: Lower gas prices

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Trend Observation:   A story in today’s edition of USA Today suggests that gasoline prices could stay low—or fall even lower—between now an...

Grocery shoppers stick to their more strategic ways

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Trend Observation:   A story from Supermarket News indicates that consumers are making fewer trips to the grocery store, and more diligentl...
Thursday, June 21, 2012

UPDATE on “Merged Households”

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Trend Observation:  Let me revisit the story I published just a few moments ago [see “Merged Households” immediately below].  The Washington...

Number of merged households jumped 11.4% between 2007 and 2010

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Trend Observation:   Census data published in a story from the Washington Post last night indicates that more than 1 in 6 households across...