Overnight, the World Health Organization elevated the threat level to Phase 5. The move, along with the comments offered by health experts, seems to at once suggest that pandemic is inevitable, but also that the consequences will be less than dire for the vast majority of victims.
While some countries are canceling public events and banning certain border crossings and international travel, the U.S. consensus seems to increasingly favor a strategy of mitigation, rather than containment.
In the weeks ahead, consumers might be more careful and considerate with regard to travel, or attending events that involve large crowds. And to repeat an observation from yesterday, consumers are likely to appreciate it when you offer hand sanitizers and clean washroom facilities, and when you invite employees who might demonstrate symptoms to stay home from work.
For an explanation of the mitigation vs. containment strategy, click here to watch a video on the topic from the New York Times.
For more insight about what raising the threat level means, and perspectives on the expected symptoms most people will suffer, watch this video from CBS News (commercial pre-roll required). - Mike Anderson
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