Some families could use the upcoming holiday season as an excuse to buy items they’ve been putting off for a while, according to a story in today’s Marketing Daily. Citing Deloitte's 24th Annual Holiday Survey, the article also suggested that spending will be strong in categories that bring people together (such as entertaining and family get-togethers).
Implications: I keep waiting for pundits to start using the phrase, “pent-up demand.” Perhaps this story is one example of that; evidence that purchasing, for now, will follow (long-term) trends, rather than (short-term) fads.
Have you noticed a more calculated, methodical consumer buying your products and services? Have you noticed that purchasing is motivated less by conspicuous consumption or extravagance, and more by authenticity, experiential value, and the enjoyment of family and friends?
I’d love to hear about any observations you may have from your category of business. Drop me an email, and share your thoughts.