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Wednesday, January 30, 2008

A question of cause and effect

There is a phrase I've become partial to: “All of us are smarter than any of us.”

I have always believed that, while we all have something to learn, it is also true that each of us has something to teach. Your professional experiences and personal observations create a knowledge base that is unique… and valuable.

With that in mind, please feel free to drop me an email anytime you have an idea to share, a story to suggest, or an observation you think might gratify the readers of this blog.

Your input can be as brief as “nominating an idea” in a brief sentence or two… or, you can tap-out a more complete, story-like email, if you prefer. Either way, your suggestions are welcome, and appreciate your investment of effort.

Thanks, in advance, for sharing your intelligence.


Tuesday, January 29, 2008

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Mike Anderson

Thursday, January 17, 2008

Where this project started

A couple of years ago, John Henley encouraged me to join a professional organization called the Association for Consumer Trends (ACT), which is composed of an eclectic mix of people from a wide variety of industry categories. The common denominator: Each member is driven to understand—and capitalize on—consumer trends. Sometimes their curiosity is personal, more often it is professional; it is always intelligent and stimulating.

Last year, I became a frequent contributor to the group’s newsletter… which has had the effect of putting my already intense passion for people-watching into overdrive. My ACT colleagues have greeted my contributions warmly and the response here at CSS is the project has expanded our organizational intelligence.

For awhile, until we had a handle on where we were headed with this, we just kept this work within the CSS and ACT groups. Just recently, we’ve been test-marketing this increasing body of work among a small group of CSS clients, helping them use this knowledge for immediate benefit. This effort now has a name: Elm Street Economics.

Mike Anderson 2/17/09