Elm Street Economics was designed to help companies re-connect with consumers, and cash-in on consumer trends. The blog has been improved and moved to http://TheMarketingMindBlog.com. If you have any comments to share, questions to ask, or ideas to offer, just send us an email by clicking here.
Mike Anderson is Vice President Consumer Insights and Communication at The Center for Sales Strategy, Inc. His job at CSS includes developing curriculum used in programs such as The Marketing Mind, Elm Street Economics, and Cashing In on Consumer Trends. He is also the editor and a frequent contributor to The Sales Edge newsletter.