Not wishing to be cast in a box like the Matures, Baby Boomers, or Gen X members who preceded them, Generation Y seems to defy any attempt to define their participants. It is a group whose only common denominators are their age, their technological prowess… and their diversity.
That said, the Center for Culinary Development recently set-out to study the tastes Generation Y. Among other things, the Center’s research found that “social setting” has a huge influence over the preferences of this group, and that those preferences can swing to wide extremes. Alone, Gen Y is satisfied with “scarfing something on the sofa.” Among friends, members of this group like to explore exotic dishes, global variety, and flavor fusions.
Oh, and, one other thing: Gen Y members love to tell their friends about amazing things they have discovered. Read one synopsis of the report as it appeared in a recent issue of Marketing Daily, or find another take on the topic at Progressive Grocer.
Implications: If you’re a food manufacturer, restaurant or grocer, which “role” do you play within the many preferences of Gen Y? Are you the source of solo sustenance? Or do you provide the makings for a last-minute gathering of friends who want to reconnect, beyond their exchange of text messages? How will you use technology to help this group “discover” the products or experiences you offer… and then inspire them to share that discovery with all of the people in their social network?
Mike Anderson
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