Last Wednesday, I wrote about “Giving credit where credit is… making people nervous.” The article suggested that while financing remains an important resource for consumers—and an important profit center for many businesses—the way credit is offered should be placed under review. (Some folks are just plain tired of having credit cards thrust upon them through offers that seem too pushy.)
Over the weekend, Marketing Daily published a story citing research from Mintel… indicating that direct mailings from credit card companies were down more than 70% in the third quarter, compared to last year.
I just found that interesting, and wanted to share it.
Mike Anderson
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