Are you green on the inside, too?

It seems Ford is not just going green. They're going deep green.

I was interested by this recent story from Marketing Daily, which explains a voluntary program that Ford is encouraging among dealerships… to help their entire brand be more environmentally friendly and sustainable.

See the story by clicking here.

Implications: Greenwashing is a term for companies who claim to be good environmental stewards, but might not quite live up to the claims made in their marketing. That has to be what Ford is thinking about as it promotes a more fuel-efficient and “green” line-up as it moves forward.

Consumers increasingly realize that a product cannot be truly “eco-friendly” unless the vendor is environmentally aware throughout their operation. (Many consumers may never notice… but those who are concerned with the environment are often VERY concerned, and will pay attention to what’s happening in the background.)

Somebody at Ford knows the environmentally-savvy consumer can be very demanding: The deep green consumer knows the car cannot be something the dealership is not.

If you’re making a “green” claim… are you green through-and-through?

Mike Anderson