As a perpetual student of what makes people tick, I loved this interactive graphic that shows, according to survey research, how the typical American (over the age of 15) spends their day. See hit here, courtesy of the New York Times.
Note that the chart was part of a larger story, which focused on the ways unemployed persons tend to spend the extra time they have on their hands. (Doesn't sound like they're sitting idle.) To see that story, click here.
Implications: Studying how people use their time can help one develop ideas... to make them spend more time with your product or service.
These NY Times stories provide an interesting overview. But have you any idea--have you conducted any research--about how your most important customers are spending their time, and their money, and why?
Mike Anderson
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