Remember when your parents or grandparents suggested that, "You watch too much television?" To them, it was way too much... since the context of their childhood may have included little or no exposure to the medium. (Believe it or not, there was a time when television did not receive the share of entertainment time it does today.)
In that context, see this NY Times story about the sun-up to sun-down impact of technology on some typical, techno-savvy families. The ones who are wired and wire-less... constantly connected to their email, Facebook, Twitter, et al.
Implications: If you're still trying to figure out how to build Web 2.0 or Social Networking into your business model, stop it. Instead, figure out how your customers have built technology into their daily lifestyle... and then consider how you might fit in to that digital world. And don't settle for exposure. Go for engagement.
If it seems like people today are getting way too much technology... could it be that you're comparing today's world to one with a different context?
[Writer's note: Pervasive Technology refers to the trend that, "Not only is technology available almost anywhere... but it seems we cannot escape it." Click here to see other postings on the topic.]
Mike Anderson
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