Media Post Marketing Daily recently ran a story with one perspective on the different categories of mobile phone users, based on things like age, frequency of use, and comfort with smart phone applications. The article cited research from Experian Simmons. (Click here to read it.)
Implications: You don’t have to sell mobile phones to make use of the insights in this article… just a marketer. Like any medium, marketing with mobile will require companies to recognize the nuances and needs of the audience reached. This Experian Simmons study cited in this story helps give clarity to the differing comfort zones among mobile users.
That has implications beyond those of interest to a phone company. It might inform or influence the complexity of your mobile marketing campaign.
Mike Anderson
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