Today’s announcement that Michelle Obama had made a surprise visit to Haiti serves as a reminder that, as large as the problems that we faced during the Great Recession may have seemed, there are still people who face much larger challenges.
Recently, a McKinsey & Company newsletter that I subscribe was composed of a variety of essays about the idea of social responsibility, and helping local efforts create a global impact (my words, not theirs). You can get to the collection of essays by clicking here.
Implications: These writings provoke thought about how to maximize the outcome of people who are trying to do some good. Two common denominators seem to be funding, and giving higher profile to both causes and the efforts of individuals and groups who are trying to support those causes.
I have written before, in this space, about experiential philanthropy; the idea that while charitable giving may be down, peoples’ desire to give is not. It’s just that they might not be able to write as big a check now as they did a few years ago… but they might still be eager to give of themselves through volunteerism.
Can your company do well by doing good… by harnessing this source of power (supporting a group with a cause)? Where there is passion, there is often power, and the makings of a strong cause marketing campaign.
Mike Anderson
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