Commuters in the Northeast will enjoy free WiFi on Amtrak trains—at least during a trial period—according to a recent story from USA Today. The move puts Amtrak on an even keel with Delta, US Airways and other airlines with short routes on the East Coast. The train line began experimenting with the offer as early as last October, according to this posting from Business Traveler Online.
All kinds of companies are using WiFi as a “freemium” incentive. Over the holidays, Google sponsored the service at select airports for hurried holiday travelers. And most folks are familiar with the Internet access available at their local coffee shop, like Starbucks or Caribou Coffee.
Implications: I suspect consumers will always find a way to stay connected… with or without you. If your company has cause to make people wait (a dentist office or other health care provider, auto service center, etc.), you have reason to consider providing this service.
Mike Anderson
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