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Friday, January 22, 2010

The Recovery: Optimism among small business owners

In retaliation for all the crummy news we started getting hit with when the recession was gaining steam, I’m taking pleasure in sharing good news when it surfaces.

Citing a report from TD Bank, Media Post Marketing Daily published a story this week about optimism in the small business community. The article indicates that 87% of respondents think their company will perform at least as well—if not better—as it did in 2009.

Implications: It was interesting to note that if they had it to do over again, 35% said they would do nothing differently from their plan in 2009; 24% suggested they might even be more aggressive, in terms of marketing.

Mike Anderson

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