A good story in this morning’s USA Today shares four trends that are likely to be seen at retail stores near you. In short, the article discusses the types of inventory you can expect to see (or not), the prices you can expect to pay, the experiences you can expect to have, and the tendency of retailers to become more “green,” driven more by cost savings than saving the world, but green nonetheless.
Implications: I enjoyed this story because it leave you with at least two common-sense take-aways...
If you offer a commonly-available product in an unimaginative manner, people will expect to pay a generic price.
Because people might go shopping less frequently, they might be more likely to seek-out the special, the experiential, the unique. They can simply “buy goods” online. When they come into a retail store, they are more likely to be seeking an experience. (Again, a return to the simple idea of a value proposition.)
Mike Anderson
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