Mining for trends can be a cumbersome task. Among other things, it involves everyday observations about human behavior, and sifting through piles of consumer research, industry newsletters, media reports, websites and blogs. But it is my good fortune to also have a great network of friends who might see something from time to time, and drop me a note about it. One example is JoAnne Naganawa from Bellevue, Washington, whom I met through the Association for Consumer Trends.
Recently, JoAnne sent me a list of food trends for 2010, offered by Phil Lempert (“the Supermarket Guru”). Since we’re approaching that time of year when a variety of folks offer their predictions for the coming year, I thought this might be a good time to share the info. The reports are offered in the form of two videos, both available below, If you prefer, click here to see a written version of Phil’s top food trends for 2010.
Implications: Sometimes, it’s hard to distinguish between an industry trend and a consumer trend. (Like a fashion show; is the style driven by consumer demand… or what the designer hopes consumers will demand!?) But I’ve seen enough of Phil’s commentary to know he is informed on matters of grocery store operations and consumer packaged goods… so enjoy his take on “what’s to come.”
[Thanks to JoAnne Naganawa for sending me these trend topics.]
Mike Anderson
Video 1:
Video #2:
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