A few days ago, I wrote about the changing expectations consumers have with regard to marketing messages... that in addition to "what or why" they should buy, consumers prefer messages that involve "where." In other words, consumers appreciate messaging that is relevant based on their proximity to a business. (See the post from 12/8/09).
In this morning's Springwise newsletter, I learned of an effort do expand on that idea. But instead of using a website or mobile messaging to drive consumers to a store, this idea uses the store to drive people to a website.
See the story about Google's effort to help businesses expand their relationship with customers, by migrating their bricks-and-mortar visitors to the mobile web.
Mike Anderson
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