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Tuesday, December 15, 2009

One must wonder if blogging is about to "Boom"

For anyone who still thinks blogging is a young person’s game… now hear this:

· 8.2% of all social network and blog visitors are 65+.

· That compares to the 8.3% that are teens.

These numbers were offered in today’s edition of the Research Brief by Media Post, citing data from Nielsen Wire Online.

Implications: So much for the idea that people who post to blogs, “friend” at Facebook, or update their profile at MySpace are all pimply-faced teenagers.

Could it be that the archiving nature of social networks is helping seniors inventory their life, share their stories, and enjoy pictures of their grand kids?

What happens when the balance of the baby boom heads into the 65+ life stage? Are they even more likely to be technologically savvy, and more likely to make the web a place to enjoy retirement? They’re heading squarely into their golden years… just as they have moved through every other demographic cell before it, like a pig moving through a python.

Mike Anderson

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