This morning, a story in the New York Times indicates that overall retail sales for November show positive movement compared to last year… an indication that the holiday season might turn out better than some had hoped. That is interesting, in light of the fact that shoppers—whether combined or individually—spent less money over the Black Friday weekend. More information on the matter will be available later today as major retailers report their sales for the month.
Implications: There’s been quite a bit of coverage about how both retailers and shoppers started this holiday season earlier than usual. With stores offering “Black Friday discounts” long before Thanksgiving, it seems consumers helped change the chronology of the holiday shopping season. All of a sudden, “the biggest shopping day of the year” is not the make-or-break proposition it was a few years ago. Retailers seem to have successfully flattened-out the peaks—and filled-in the valleys—for a more consistent sales landscape.
Mike Anderson
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