This site has offered several posts on the topic of Social Media, and at least one article that specifically focused on the use of social networks as one element of consumer research [2/14/11]. Today’s USA Today gives us another story about this practice. Click here to see the story.
Implications: The world has faced a great deal of uncertainty this year (again), with another unique blend of natural disasters, global conflict, energy costs, and a still young economic recovery.
But in this digital age, it has never been as easy—nor as important—to understand your customers true needs and desires, and how your product, service and company can best fit into their lives.