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Monday, March 21, 2011

Supply chain shortages ahead?

Saturday, another story from the New York Times explained the stress on supply chains that involve Japan, in the wake of the recent calamities there. Click here to read that story. Where the auto industry is concerned, the theme was echoed in today’s Marketing Daily (link) and Automotive Industry Digest (link).

Implications: It’s not just the cars coming out of Japan that will be in short supply… but also, cars and other products that are made elsewhere, but use parts that might come from Japan.

If a desired part or product is in short supply, does your company, product or service represent a reliable alternative?

And to repeat a theme from last week… if your parts or products could be perceived to be in short supply, should some of your short-term messaging focus on reassuring your customers that it won’t be a problem?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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