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Monday, March 14, 2011

Store brands remain strong

Private label goods received a lot of trial thanks to the recession. And it appears they remain popular as the recovery gains momentum, according to Nielsen data as published in this recent story from Daily Finance (AOL). Click here to see the story.

Implications: One by-product of the recovery can be a surge in prices. Many companies delayed price hikes for fear they would further scare consumers during an already difficult time. But as the recovery gains momentum, those companies are more likely to move forward with those price increases.

Sticking with the store brands they discovered during the recession could be one way that consumers are managing in a more expensive world. This issue illustrates on lesson learned during the recession that is likely to stick around a while.

[Thanks to friend and fellow trend-watcher JoAnne Naganawa from Seattle for sending this link.]

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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