Healthy thinking about why people still don't eat their vegetables

“But they’re good for you.” Remember when you first heard that phrase, in support of eating your vegetables. According to this recent story from the New York Times, a lot of people probably know, but don’t care. (Click here to read the story.)

Implications: Is your product or service “good” for people? Do they care? This story focuses on things like quantity (for a reasonable cost) and convenience as benefits that are more important to consumers than the healthy attributes of eating vegetables.

You know the various benefits associated with your product(s) or service(s). But do you know their order of importance, in the mind of the consumer? Even if what you sell is “good for me,” that might not be good enough. Know the benefits that resonate most with your customers.

Mike Anderson