A story in today’s New York Times suggests that Twitter is making revenue a much higher priority than it has in the past, seeking to cash-convert the audience/neighborhood it has built. Click here to read the story.
Implications: What I enjoy most about this story is the hint that advertising agencies and even digital experts have not decided how social media is best used. It’s about time someone suggested that a lot of “best practices” have not even been invented yet. (Much less practiced.)
Have you seen the AMC television series “Mad Men?” I think one of the reasons for its amazing popularity is that we know how the story ends. The show focuses on a very young advertising industry, in an era when television was still this new, unexplored advertising beast. In the present day, we know just how large and important television became.
In 2010, we are all involved—at least to some extent—with the Internet, social media, mobile apps… each of which are already amazing media and advertising tools, but whose full marketing potential could still be described as unrealized.
And here we all are… participating, and in a way, influencing how those new stories will unfold.
Mike Anderson
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