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Monday, October 18, 2010

The price of pollution edges closer to the consumer

California residents are facing a surcharge related to vehicle ownership… to help pay for the cost of air pollution. That’s according to a story in today’s New York Times, which you can read by clicking here.

Implications: I suspect that the closer pollution gets to consumers’ pocketbooks, the more likely consumers will be to embrace behavioral change related to their personal, environmental impact.

This may be a long-term trend, but absolutely one to watch.

Mike Anderson

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