California residents are facing a surcharge related to vehicle ownership… to help pay for the cost of air pollution. That’s according to a story in today’s New York Times, which you can read by clicking here.
Implications: I suspect that the closer pollution gets to consumers’ pocketbooks, the more likely consumers will be to embrace behavioral change related to their personal, environmental impact.
This may be a long-term trend, but absolutely one to watch.
Mike Anderson
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