The headline on the Marketing Daily story was about minimalist tendencies, but the story actually covers other trend topics, too, such as cost/quality priorities and shifts in the way people expect to move through life stages. But it’s a strong article about emerging trends, so I thought I’d share a link to it at Media Post Marketing Daily. Just click to read it.
In fact, I thought the MD teaser was strong enough that I chased-down the original press release at the J.D. Power Associates website. Here it is, if you'd like to review it.
Implications: I particularly enjoyed the way this story articulated opinions about life stages, particularly that many folks have begun to re-define retirement. With the biggest consumer generation in history moving toward retirement like a pig through a python right now, that trend will impact a lot of companies sooner rather than later.
Mike Anderson
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