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Friday, October 22, 2010

Trend watching with J.D. Power

The headline on the Marketing Daily story was about minimalist tendencies, but the story actually covers other trend topics, too, such as cost/quality priorities and shifts in the way people expect to move through life stages. But it’s a strong article about emerging trends, so I thought I’d share a link to it at Media Post Marketing Daily. Just click to read it.

In fact, I thought the MD teaser was strong enough that I chased-down the original press release at the J.D. Power Associates website. Here it is, if you'd like to review it.

Implications: I particularly enjoyed the way this story articulated opinions about life stages, particularly that many folks have begun to re-define retirement. With the biggest consumer generation in history moving toward retirement like a pig through a python right now, that trend will impact a lot of companies sooner rather than later.

Mike Anderson

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