A story in this morning’s Media Post Marketing Daily seems to suggest that convenience is still key in the American kitchen. Click here to see it.
Implications: Under difficult economic conditions, people like to save money. But one should not infer that to mean they don’t like to save time. The two are not mutually-exclusive.
Would your customer rather save time, or money? Does your company, product or service force them to choose one or the other? Does your marketing message?
Mike Anderson
Thursday, October 21, 2010
When you work hard for the money, is your purchase priority saving time... or saving money?
Labels:
Advertising,
Automotive,
Grocery,
Packaged Goods,
Retail,
Supermarkets,
Time Sensitivity
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