Studying consumer trends has to be one of the most fun parts of my job. (As I often say, humans are fascinating people.) So it was fun to review this list of 2010 Holiday Trends from the National Retail Federation. (Click to link.)
Enjoy.
Implications: If this set of conclusions turns out to be correct, this holiday season could look different than the past two. The trends suggest that people are still feeling the effects of the recession, but they’re tired of it and will indulge in some “want” gift items instead of sticking to the “staple necessities” like core clothing and other common-sense items. Also, it would seem that people will take advantage of holiday sales to pick-up a little something for themselves… a trait that, if it returns this year, will be ending a conspicuous two-year absence.
Mike Anderson
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