Two stories from Media Post Marketing Daily in the past week suggest confidence in the forward path for some specialty retailers and restaurant companies. The restaurant story ran last Friday in Marketing Daily, and was fueled by insights from the National Restaurant Association. The same day, a story about specialty retail focused on the expansion plans of GAP and Limited Brands.
Implications: During the shell shock of the Great Recession, some companies were so focused on “the moment” that planning for a post-recession economy was difficult. But the long-term thinkers were doing just that. And now that a recovery is underway for many (though not all) consumers and categories, other companies are getting back to their forward-focused ways.
I’ve said this before, but it’s worth repeating: It is critical for a company to recognize when a recession has begun, but no less critical to know when it has begun to fade.