Some friends on LinkedIn have been talking-up this column from AdWeek, about the way older folks are behaving younger, and younger folks are behaving older. (Click here to read it.)
Implications: At age fifty, who knew I would be thought of as the psychological equivalent of Benjamin Button, getting younger as time moves on!
If nothing else, the AdWeek piece reminds us that targeting consumers based on stereotypes can be dangerous. Replace pre-conceived notions with some customer conversations (research), and you’ll profit for it.
Mike Anderson
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