Another interesting idea shared by the latest issue from Springwise: the open-source restaurant. Not only can customers enjoy the meal… they can get a copy of the recipe, too. (Or for that matter, if they like the furniture in the restaurant, they can get a copy of the plans that show how to build it… according to the Springwise story.)
Implications: Once upon a time, information was power: If I had information that you didn’t have, I was more powerful than you. These days, information is still power. But now it seems the power comes not from having and holding the information… but from sharing it openly.
One example might be Apple. By opening their operating system, Apple made it possible for outside developers to make the i-Phone even better, because of the litany of resulting new applications.
The restaurant mentioned in this story has found a way to profit from sharing their secrets. Customers not only enjoy dining out; they enjoy the secondary experience of trying to re-create the dish at home in their quest to entertain friends and family. In doing so, discussion will be sparked about where the recipe came from, and the next stage of marketing is launched through word-of-mouth.
What’s not to love? For the customer, it’s like getting two adventures for the price of one. And for the restaurant, it's like getting free exposure.
Mike Anderson
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