A recent Lempert Report newsletter led me to a PR Newswire realease from Technomic, which suggests that 21% of consumers are snacking more frequently than they did two years ago. The public preview of the report also suggests that 42% of people skip at least one meal a day, or replace at least one meal with a snack.
Implications: The word “snack” can have many definitions… from the pretzels or wings served by the pub at happy hour, to the foil-pouch packaged granola bar. But in spite of the high-profile enjoyed by the idea of healthier eating lately, there is clearly a cohort of people who are abbreviating or deleting an important part of their diet.
Is this frequency of snacking attributable to a lifestyle that is busier than ever? Are we grabbing something convenient as a measure of “comfort food?” Is the war on obesity more talk than walk for many people? (The story does indicate that many people are trying to choose healthier options when deciding on a snack.)
I think any—or some blend—of these questions could be answered “yes.” But whether you’re designing a restaurant menu, selling packaged foods or setting-up displays in a grocery or convenience store, it would be smart to remember that, if it ever left, the snack is back.
Mike Anderson
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