I was amused by an entry in today’s Springwise newsletter. Someone has finally created pants with pockets intended to hold mobile phones. (Click here to see the example.)
Implications: Blue jeans have been around since the gold rush of the mid-1800s. (Use of the copper rivet in jeans was patented in 1873 by Jacob Davis and his business partner, Levi Strauss.) They were designed to be “work pants.” But “work” in 2010 looks much different than it did in the 1870’s. We carry different tools.
A lot of guys wear cargo pants (or shorts) for the simple reason that they wanted a pocket to carry their mobile phone. I’ve often worn a sport coat on days when one was not required, for the same reason: Smart-phone friendly pockets. (I’m not the man-purse type.)
People are carrying mobile devices in this day and age. This Springwise story was a great example of someone not overlooking the obvious… and converting a consumer trend into a business opportunity.
Mike Anderson
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