Fourth quarter results from Best Buy were strong, according to an article from today’s Media Post Marketing Daily. The CEO attributes the good news, in part, to consumer’s desire to stay connected, and his company’s ability to provide tools that make it happen. He includes mobile phones, computers and televisions in the list of “connected devices.”
Implications: I’m not so much interested in Best Buy’s performance as I am the products that are driving it. The Media Post story indicated a “low double-digit decline” in music and movie sales… but an improvement in connectivity products that more than compensates for that (neither new or surprising) drop in the sale of CDs and DVDs.
Consumers want the ability to connect. Does your company provide the channels of access the consumer wants? Are you making those channels easy to find and access? Do you talk about those customer conduits on the sales floor and in your advertising?
Mike Anderson
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