My thanks to Seattle trend-watcher (and friend) JoAnne Naganawa… for pointing-out this story from USA Today on the use of “private” consumer data to solve an important public health problem.
It seems the Centers for Disease Control used loyalty-card data from consenting supermarket customers to help track-down the source of a salmonella outbreak.
Implications: There are a lot of people who are fixated on protecting our Civil Rights or our right to privacy in the digital age. But this example demonstrates a willingness by the consumer to share that personal information, when it can be harnessed to serve the greater good.
I thought the matter was worth noting.
Mike Anderson
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