This week, Marketing Daily ran a story about the new skin care line from Avon, intended to serve women over sixty. (Click here to read the full article.)
Implications: It seems to me that Avon is pretty smart… for taking the emphasis off “eliminating lines and wrinkles,” and instead, helping folks accept reality and age with beauty. We’ve offered a number of stories here on the topic of New Age Seniors and their generational economic impact. I'm sure the basis for those stories will continue to evolve!
As huge as the Baby Boomer cohort is, and as rapidly as this group is moving into and through their 60’s, I have to believe more companies will follow suit… and give-up “denial” as a brand strategy.
Mike Anderson
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment