There’s no question that many folks are thinking about healthy eating, exercise, and their long-term well-being. But the question is, is that awareness leading to overall change in behaviors?
A story in today’s New York Times suggests that obesity is not on the decline. Read the story by clicking here.
Implications: First lady Michelle Obama has been raising awareness for children’s wellness issues, including fitness and diet. And you can expect those kinds of initiatives to continue, as the obesity issue continues to be pervasive.
Again… do you sell any product or service that might contribute to a healthier lifestyle? If you’re a sporting goods store, don’t just sell the equipment, sell the outcome. If you run a restaurant with a heart-healthy menu, you might emphasize that you’re making it easy to relax and enjoy without over-indulging. If you operate a large discount store that could take some time to navigate, why not suggest that people “burn some calories, instead of their budget.”
Healthy angles of all kinds will be attractive to consumers for the foreseeable future, as the topic retains its high-profile position on the awareness landscape.
If you haven’t seen details of Michelle Obama’s initiatives, see the video overview below, courtesy of the New York Times and NBC.