About social media

I subscribe to the Iconoculture newsletter, which led me to this quote, which comes from Mary Rodgers, director of marketing communications, Cuisinart and Waring, at the 2010 Shopper Insights in Action Conference:

“Traditional marketing focuses on what brands attempt to portray to consumers. Social media allows consumers to tell brands about themselves, while simultaneously increasing brand awareness by promoting interaction and a sense of community.”

I don't need to write any implications for that remark; they should be self-evident. If you'd like to read the story from conference sponsor GourmetRetailer.com, click here.

Mike Anderson