There was an interesting story in USA Today today. The front-page headline suggested there are some graduates who now object to the way their law school oversold the future (now current) job market. Click here to read the story.
Implications: If you’re the marketing director for a vocational/technical college—or the admissions officer for a major university—now might be a good time to be thinking about the end game for the programs your school is offering. Because it appears that’s what your students are thinking about.
When a labor market has taken the kind of hit the Great Recession dealt it, people might start paying less attention to things like prestige, tradition and glitter… and more attention to the career (and paycheck) they could realistically anticipate upon graduation. (“Am I gaining knowledge/skills that an employer will find valuable and attractive?”)
Mike Anderson
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