As Labor Day weekend approaches, I’ve seen two stories that suggest vacation cutbacks are starting to show signs of relaxing, for a change. The first was in a New York Times story from last week (click here to see it), and another came in yesterday’s Media Post Marketing Daily (here’s the link).
Implications: Whether by cutting the number of attractions, reducing the length of a trip, or by downgrading the hotel a notch or two, consumers are finding ways to get away. In a sense, the consumer seems to be re-considering what’s important about a vacation (what are the essential experiences/outcomes), just as they are re-evaluating many of the other purchases they make. For some, this right-sizing might mean going from foreign to domestic, from a cruise of five days rather than seven (or 3 instead of 5), or from an extravagant adventure to an interesting voyage.
I recently discovered a new canoe shop a few miles from my home, which offers complete outfitting services, including a shuttle to-and-from the beginning or end of your canoeing expedition. They promote the trip as a “day-cation” (a now-popular term for anything that can be used as an alternative to a multi-day vacation).
If your company serves food, fun, or even an hours-long escape… you should consider (and promote) yourself an economic alternative for folks who want fun… and frugality.
Mike Anderson
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