Last week, I wrote a story about the congestion that can occur in the mind of the consumer—any of us—because of our connected lifestyle. It was based on a story I found in the New York Times [see “Your brain, off the grid,” August 18, 2010.]
Implications: Again, consider the competition you have for the mind and imagination of the consumer.
It’s not enough that you’re the most clever furniture store or restaurant or car dealership on the blog. Your message must cut through the clutter of everything else that is competing for the attention of your audience.