After a week’s worth of road assignments, I’m back in the office and catching up on “the trades.” The first story to catch my eye was this piece from Marketing Daily, which cites NPD data to explain what motivates the food purchases of Gen Y. It appears to not be just one thing or another, but a blend of what they yearn for, what’s easy to prepare, and what fits into the budget. Click here to read the story.
Implications: Life would be easier if consumers wanted just one thing from our product or service. But just as we all have a wide variety of facets to the way we live life, we form a wide variety of expectations about the products and services that fit into that life. Figuring out how your offering fits is the first step in defining your value proposition. It’s always healthy to keep your eye out for articles, incidents and experiences that shed light and clarity on the sometimes complex life of consumers.
Mike Anderson
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