In yesterday’s Wall Street Journal, there was a story about the fierce competition of the Super Bowl. Not in the field, but in your local sports bar.
Implications: If you sell furniture, have you ever thought of the local sports bar as your competition? If you’re a pub, have you ever considered a high-end home electronics store to be your arch enemy?
In a world where more and more homeowners are turning their houses into entertainment centers—for more than just a few of their closest friends—your competition might not be wearing the uniform you expect.
Where would you like to see people enjoy the Super Bowl, entertain friends, or relax after a long day or a hard week? Are you positioning yourself wisely... and considering all of the alternatives to your product offering?
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.
No comments:
Post a Comment