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Friday, February 4, 2011

Could you be dropping the ball?

In yesterday’s Wall Street Journal, there was a story about the fierce competition of the Super Bowl. Not in the field, but in your local sports bar.

Click here to see the story.

Implications: If you sell furniture, have you ever thought of the local sports bar as your competition? If you’re a pub, have you ever considered a high-end home electronics store to be your arch enemy?

In a world where more and more homeowners are turning their houses into entertainment centers—for more than just a few of their closest friends—your competition might not be wearing the uniform you expect.

Where would you like to see people enjoy the Super Bowl, entertain friends, or relax after a long day or a hard week? Are you positioning yourself wisely... and considering all of the alternatives to your product offering?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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