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Monday, February 21, 2011

Upgrades, coming soon to your driveway?

Today’s Automotive Industry News led me to this story from the Detroit Free Press: Consumers have begun to rely on technology so heavily that manufacturers are looking for ways to make the cars they build easy to “upgrade.” Click here to read the story.

Implications: Just two or three years ago, who could have foreseen the explosive growth in smartphone or i-Pad adoption? In just a few short years, we’ve gone from having a GPS stuck to the windshield to expecting one built-in to the dash… complete with Internet access.

I personally own a 2007 vehicle with only 30,000 miles on it; like new, except for its lack of in-dash technology. When I fact that situation in the future, the idea of updating the technology without trading-in the vehicle is very appealing to me.

By the way, when I visited a Jacksonville restaurant with colleagues last month, the wine list was not a list. It was an app, ready to explore on the i-Pad the server handed to us (instead of menus).

How could your company/customers benefit… from a little “upgrade” in thinking?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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