My thanks to colleague and digital trend-hunter Kim Peek, who shared this story from today’s Research Brief. Based on Pew Research, it suggests that when it comes to mobile computing, older consumers place their emphasis on computing, and younger consumers seem to lean toward mobility as their priority.
Implications: How do your consumers define “convenience?” Is it the ability to research a purchase from home, using a robust, graphically-intense website? Or do they prefer a fast, lean site that is optimized for mobile? OR… do they expect both?
It’s no longer enough to have a website your company can be excited about. It’s about exciting the customer… wherever they may be.
Remember, too, that your consumer's preferences are likely to change--even year-to-year or month-to-month--as new devices, apps and smart phone / mobile capabilities are introduced to the market.