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Monday, February 7, 2011

Disney reaches out to kids... on arrival

An interesting story in today’s New York Times cites the company’s maternity-ward marketing efforts in suggesting it’s never too soon to approach a new prospect. Click here to see the story.

Implications: Disney knows moms will greatly influence the formative years of their children. Why not build an alliance with that influence… before channel selection and favorite characters are decided by the infant?

Ironically, in their teenage years, it will be these kids who are more likely to influence the purchase behaviors of their moms! (Mobile phones, video games, places visited, etc.)

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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