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Wednesday, June 1, 2011

An apparently welcome casualty of high oil prices: Clamshell packaging

A story in today’s New York Times suggests that petroleum-based plastic packaging could be an attractive target for cost cutting in the eyes of many retailers and manufacturers.  Click here to see the story.

Implications:  While those clear plastic packages help companies display products in an inviting manner and deter shoplifters from stealing what’s inside, few consumers are likely to complain about the demise of the clamshell package.  They’re hard to open, and they’re not the most environmentally-friendly of packaging options.

But here’s a thought:  Instead of just accepting that you’re reducing the use of clamshells as a cost-saving measure, why not present this shift toward different packaging as something the consumer will appreciate?  “We’ve been listening, and we’ve made our product easier to live with.” 

Just an idea… for manufacturers and retailers alike.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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