Thoughts from a trend watcher

Today’s Marketing Daily provides an interesting list of trend observations from Marian Salzman at Euro RSCG.  I’ll warn you that the writing is a bit clumsy… but it’s worth the read.  Click here to see it.

Implications:  I was particularly interested in these four elements from the article:

• “Water is the new oil” could become a battle cry for the southern and western U.S. (and for many countries around the world).
• Beached males… men who are out-of-work and having to learn (or re-learn) basic skills to regain their relevance to employers.
• The consumer’s desire for brutal honesty.
• The anti-social effect of social networks (the number of in-person interactions could be in decline).

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.