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Tuesday, June 21, 2011

The end of anonymity: Little is secret on the social web

Today’s New York Times featured a story about the way social networking can relieve its users of their privacy.  Click here to see the story.

Implications:  With all the recent publicity given to sexting or sharing all-too-graphic photos by text message, people MUST be getting the message that all forms of electronic communication leave a traceable digital fingerprint.  Still, one sees plenty of party shots on Facebook or other social sites… just as available to a potential employer as it might be to your party friends.

What do you think?  Will people become more cautious or private in their online communications?  Or will we simply become a more candid society?  And in what ways might that influence the way you communicate with your customers and prospects?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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